Why Map Customers, People, and Technology in Journey Maps When creating a customer journey map, it’s tempting to focus solely on the...

My Journey: Rediscovering the Power of the Map As an ex-Chief Design Officer, I’ve been journey mapping for years, initially as part of...

Sarah’s Story: From Overwhelm to Opportunity Sarah Pirie-Nally sat at her desk, staring at a stack of feedback forms from her latest...