Community building isn’t just a “nice-to-have” — it’s a game-changer at the heart of today’s most impactful organizations. A thriving community fosters loyalty, drives growth, and deepens the connection between a brand and its people. It turns customers into advocates, employees into ambassadors, and helps organizations align with their mission on a deeper level.
In the right hands, community building becomes a strategic asset, creating ripple effects across marketing, customer experience, product development, and even social impact.
So, where do ideal community leaders come from? They’re often not from a single traditional path. Ideal candidates might come from:
• Marketing & Brand Management: Those who understand the power of storytelling and brand loyalty bring valuable skills for creating an engaged and invested community.
• Customer Experience & Support: Professionals from CX and support roles know the importance of creating positive experiences and can bring a service-minded approach to community care.
• Event Planning & Hospitality: Experts in events and hospitality have a deep sense of creating meaningful experiences and are skilled in fostering in-person connections.
• Social Impact & Nonprofit Backgrounds: Those with social impact experience know how to create purpose-driven communities that align with a larger mission, connecting people to a cause.
• Product Development & Innovation: Those from product teams know how to translate feedback into action, creating a feedback loop that keeps the community’s voice at the center of innovation.
My Experience with Community Building
For me, community building has been at the heart of every project I’ve launched. With Wired for Wonder, I grew a vibrant, loyal community with no marketing spend, generating $1.6 million in ticket sales purely through authentic connection. I’ve also built impact-driven communities, like She Evolves, Nurture Her and now EvolveX, focused on purpose, collaboration, and support for the future of work.
Through a Wonder Mindset, I approach community building as a journey that drives real impact, from co-creating with clients to empowering individuals through workshops and events. With the right approach, I’ve seen how a well-tended community can create ecosystems where people support, uplift, and help each other grow.
If you’re ready to bring a community leader into your organization, look for someone with empathy, adaptability, and a love for connection.
Community builders come from diverse backgrounds, but what unites them is the ability to make people feel seen, valued, and part of something meaningful.
The results? Loyal customers, motivated employees, and a brand that truly resonates.
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